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Bottles of Sawanoi, a Japanese sake brand by Ozawa Sake Brewery, are prepared for tasting at a room during a media tour at the brewery in Ome, on the western outskirts of Tokyo, Japan, Wednesday, Nov. 13, 2024. (AP Photo/Hiro Komae)

Japan's sake brewers hope UNESCO heritage listing can boost rice wine's appeal

Deep in a dark warehouse, the sake sleeps, stored in rows of giant tanks

By YURI KAGEYAMA
Published - Nov 14, 2024, 05:39 AM ET
Last Updated - Dec 16, 2024, 05:25 PM EST

OME, Japan (AP) — Deep in a dark warehouse the sake sleeps, stored in rows of giant tanks, each holding more than 10,000 liters (2,640 gallons) of the Japanese rice wine that is the product of brewing techniques dating back more than 1,000 years.

Junichiro Ozawa, the 18th-generation head of Ozawa Brewery, founded in 1702, hopes sake-brewing will win recognition as a UNESCO Intangible Cultural Heritage, when the decision is made next month.

“We always think about the people who’re enjoying our sake when we make it. I’m now so excited, imagining the faces of all the people around the world,” he told reporters Wednesday during a tour of his brewery on the pastoral outskirts of Tokyo.

Sake, the drink of choice for the nobility in “The Tale of Genji” — Japan's most celebrated work of literature — has been widening its appeal, boosted by the growing international popularity of Japanese cuisine.

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