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Canadians plan to spend 32% more than last year and nearly 90% are looking for holiday deals
TORONTO, Nov. 14, 2024 /CNW/ - JLL released today its annual Canada's Holiday Shopping Survey Report, unveiling national trends and shopper behaviours for the 2024 holiday season.
Holiday budgets are on the rise as Canadians plan to spend 32% more than last year with an average budget of $971 dedicated to gifts and holiday goods, the most significant increase since 2019. At the same time, nearly 90% are deal seeking this season as part of their holiday shopping strategy.
The most popular shopping periods this year are the weeks leading up to Black Friday, with 89% of Canadians shopping between November 1 through November 28, followed by the weeks between December 3 through December 20.
"We're seeing a significant jump in holiday budgets this year and a trend towards shopping for the holidays ahead of Black Friday deals," said Casdin Parr, Executive Vice President of Retail Advisory Services, JLL Canada. "This is the largest budget increase we've seen since pre-pandemic times, with Canadians indicating that shopping centres will be their primary holiday shopping destination."
2024 shopping preferences:
Methodology
Canada's Holiday Shopping Survey Report surveyed 1,000 online respondents throughout Canada across gender, age, ethnicity, language, education, income, employment status, and province. The survey was conducted in English, October 17-22, 2024.
To access the full Canada Holiday Shopping Survey Report 2024 and learn more about the findings, please visit jll.ca.
About JLL
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $20.8 billion and operations in over 80 countries around the world, our more than 111,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.
SOURCE JLL