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Philanthropy Donation Debate
The website for the nonprofit GiveDirectly is displayed on a laptop on Nov. 26, 2024 in New York. (AP Photo/Peter Morgan)

In a world of great need there are more ways to donate money than ever. How should you give?

Established nonprofits, everyday individuals and mutual aid groups all want your dollars to make a difference

By JAMES POLLARD
Published - Dec 02, 2024, 04:39 PM ET
Last Updated - Dec 02, 2024, 04:39 PM EST

NEW YORK (AP) — Millions displaced by global conflicts. Communities reeling from unseasonably strong natural disasters. Lives upended due to healthcare inequalities.

In the middle of these crises are established nonprofits, everyday individuals and mutual aid groups — all seeking your dollars to make a difference. But with no shortage of worthy causes and the rise of new giving technologies, how should you donate?

The choices can be immobilizing for those looking to open up their wallets. Many value conventional charities. But others — Gen Z and millennials, as well as the unmarried and less religious, according to 2021 research by the Indiana University Lilly Family School of Philanthropy — like to crowdfund by pooling donations online for folks in dire circumstances.

The approaches reflect differing assessments of impact and trustworthiness. But they aren't necessarily opposed.

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