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NBC Madden Altcast Football
This image provided by NBC shows Madden NFL expert Kurt Benkert, top left, and former Cincinnati Bengals wide receiver Chad Ochocinco, bottom left, analyzing a play using graphic overlays normally used in the Madden NFL video game during a test game between the Los Angeles Chargers and Kansas City Chiefs on Dec. 8, 2024. NBC Sports will be doing a Madden NFL alternate broadcast on Peacock for the Dec. 21, 2024, game between the Houston Texans and Kansas City Chiefs. This is the first time NBC is doing an alternate broadcast of an NFL game. (NBC via AP)

NBC Sports enters Madden video game universe with alternate broadcast on Peacock

NBC Sports makes its first foray into doing an NFL alternate broadcast on Saturday when it puts the matchup between the Houston Texans and Kansas City Chiefs into the realm of the Madden video game universe

By JOE REEDY
Published - Dec 19, 2024, 01:20 PM ET
Last Updated - Dec 19, 2024, 01:20 PM EST

NBC Sports makes its first foray into doing an NFL alternate broadcast on Saturday when it puts the matchup between the Houston Texans and Kansas City Chiefs into the realm of the Madden video game universe.

The Madden altcast will be streamed on Peacock with the main broadcast airing on NBC, beginning at 1 p.m. EST.

It is the first time NBC has done an alternate broadcast of an NFL game. CBS has done at least one game on Nickelodeon since the 2020 season, while ESPN/ABC have the “ManningCast” as well as animated presentations featuring “ The Simpsons ” and “ Toy Story.”

Amazon Prime Video also has “Prime Vision with Next Gen Stats” during “Thursday Night Football.”

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