Patrik Frisk

Patrik Frisk is the president and CEO of Under Armour, Inc.(UAA)From 2020 to 2022 

He was previously president and chief operating officer of the company since 2017. Frisk has worked for 30 years in retail and has had senior positions at The North Face and Timberland, before joining the ALDO Group in 2014 as CEO

Early in his career, Frisk was involved in several enterprises in Gällstad, Sweden, including the Swedish apparel company Ivanhoe. He helped launch Lager 157, a Swedish chain of specialty retail clothing stores, in the early 2000s. He subsequently held senior positions at the Swedish outdoor-apparel maker Peak Performance and at W. L. Gore and Associates, the maker of Gore-Tex fabrics. Later Frisk joined the American apparel and footwear company VF Corporation.

Afterwards as president of The Timberland Company, he was "credited with revitalizing the Timberland brand" during his three-year tenure at the company. In April 2014, Frisk was promoted to coalition president for Outdoor Americas, with responsibility for The North Face, Timberland, Jan Sport, Lucy Activewear, and Smart wool brands.