Chris Cocks

Chris Cocks is a Chief Executive Officer of Hasbro, Inc.(HAS)

since February 2022. Prior to that, he served as President and Chief Operating Officer of Wizards of the Coast and Digital Gaming since 2021 and prior to that served as President of Wizards of the Coast since 2016, when he joined Hasbro from Microsoft.

Mr. Cocks’s vision, skills and experience, combined with his extensive omni-channel background and proven track record, make him uniquely positioned to unlock Hasbro’s future potential and drive supercharged growth across Hasbro’s brands.

Under Mr. Cocks’s executive leadership as President and COO of Wizards of the Coast, Wizards of the Coast grew by over 150% in global revenue, surpassing $1 billion in 2021. His bold new approach to customer segmentation unlocked numerous multi-hundred-million-dollar insights and led Wizard’s iconic brand MAGIC: THE GATHERING to multiple years of consecutive growth since 2018. Mr. Cocks was instrumental in the successful expansion into digital through MAGIC: THE GATHERING Arena for PC and mobile. Additionally, with Mr. Cocks at the helm, DUNGEONS & DRAGONS became a pop culture powerhouse with over 50M fans to date, and through innovative ideas in digital gaming and entertainment, the brand is set up for ongoing success.

Prior to Hasbro, Mr. Cocks has had numerous brand management, digital marketing, technical, sales and general management experiences at companies including Microsoft, Leapfrog and Procter & Gamble, working on category-leading brands including Xbox, Halo, Fable, Leapster, Actonel, MSN and Windows.